how to make a story that everybody will like


the M&Co method

1 comment:

Unknown said...

Tibor Kalman and Scott Stowell covered a large billboard on the police information center in Times Square with the word EVERYBODY....Several chairs were mounted above the platform at the base of the sign, in hopes that they would be used by anybody for a rest, to take pictures or to observe “everybody.”
http://www.creativetime.org/programs/archive/1993/42ndStreetYear1/42nd_Street.htm